THE BENNETT BLOG

Viewing entries posted in September 2013

Book and Online Format

Posted by Rachael McDiarmid, Publisher Relations & Marketing Communications Manager, James Bennett & Susannah Bowen, Head of Marketing, Cengage on 18 September 2013

We were speaking with our good friends at Cengage discussing their publishing program when James Bennett staff asked about the book and online format that represented the majority of their new titles and mentioned the format was currently an exception for our profiled libraries.  We realised pretty quickly that the format should NOT be an exception - it is now the norm for academic publishers so I asked Susannah Bowen, Head of Marketing at Cengage, to provide our libraries with a summary of the format and why it MUST be included on their profile in future. 

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