THE BENNETT BLOG
Book and Online Format
We were speaking with our good friends at Cengage discussing their publishing program when James Bennett staff asked about the book and online format that represented the majority of their new titles and mentioned the format was currently an exception for our profiled libraries. We realised pretty quickly that the format should NOT be an exception - it is now the norm for academic publishers so I asked Susannah Bowen, Head of Marketing at Cengage, to provide our libraries with a summary of the format and why it MUST be included on their profile in future.
Susannah gave us the following rundown...
Publishing has evolved! We all remember the days when a book was a book was a book.
In the 1990s, some publishers experimented with adding in CDs to enhance the book content; these were often simply the book in PDF! Basic companion websites were introduced at around the same time.
The evolution of learning and publishing means that now content ideas start as a blank page. What information needs to be transmitted? How will a student learn this information best? Pedagogical and multimedia experts assess how to deliver information and create online resources that support, enhance or replace the book.
Many textbooks come with an online or electronic component, such as:
- A simple website to support the book content – quizzes, flashcards, glossaries, crosswords and games
- A premium learning website including detailed content, pre and post study testing
- Full online learning resource where all content is delivered online – a printed book may not be included
- Access card or CD with third party proprietary content such as Qualtrics, SPSS
The majority of textbooks published today have some form of online material. Books come with a printed access card tucked in the front cover. Access cards are licensed for single users and often have 6 or 12 months expiry dates.
What does this mean for libraries?
Access cards are almost always licensed for single user use. Libraries are best off removing the access card before making the book available. In many cases the access card gives access to "nice to have" content – material most students can manage without, especially those who are using the book in the library as a reference.
If students require access to the online material, they can often purchase short term access through the publisher's websites – they should check with their lecturer. In some cases libraries can purchase access, licensed for groups of student; and should contact the publisher.
If content is essential for the student to pass the subject, it must be made available for all students to access. (This is the usual understanding of the terms of the Higher Education Support Act 2003). This is normally the subject convenor's responsibility and they work in partnership with the publisher to ensure students can access what they need.
Why libraries should purchase "books with online product"
It's key to include these types of books in your profile. These are the most popular textbooks – these are the ones students need to be able to access! Libraries that don't stock these titles do students a disservice, as these are the books most likely to be needed by students in universities today.
Academic libraries - don't miss out on new textbooks or curriculum materials!
Ensure your profile includes book and online format!
Contact Julie Mete today - email@example.com - to have the format added to your profile for school and academic textbooks.